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Led by industry specialist Jo Coombes, AdGreen will utilize the levy to offer a range of tools, services and expertise for adland to utilize. The levy is supported by trade bodies including the APA, AOP, IPA and ISBA, with revenues passed to AdGreen every quarter.Īn annual review of the charge will seek to reduce the levy in percentage terms as more advertisers commit to the programme. The calculator will follow the introduction of The AdGreen Levy from June 1, which will make UK-based organizations providing production services to an advertiser liable for a 0.25% fee of the asset production costs.
#Co2 calculation tool free#
Thus far over 750 members have completed a free online training programme to better understand issues specific to advertising that impact climate. Over the following months, AdGreen’s advisory board has swelled, with companies including adam&eveDDB, APR (Advertising Production Resources), Google, Havas, MullenLowe, Publicis Groupe UK, Sky, WPP and Unilever signing up to help eliminate the negative environmental impacts associated with advertising production.
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The carbon calculator serves as a one-stop tool for advertising agencies to benchmark their carbon footprint, helping to quantify ongoing efforts to limit CO2 emissions.ĭovetailing with the Ad Net Zero initiative, the calculator aims to nudge agencies on the path towards developing, producing and running UK advertising to real net zero by 2030.ĪdGreen teamed up with the Advertising Association in July 2020, formally launching in September as a rallying banner for the entire ad industry to unite behind. The bespoke tool provides advertising agencies, production companies and service companies the ability to collaboratively measure the carbon impact of their projects and to identify the highest carbon-producing activities.